Saehan
NOT JUST LIKE ANY OTHER KIMS
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UNEXPECTED

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Brief: Create a premium cosmetics brand that captures the aesthetics of the Gagosian Gallery

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UNEXPECTED is a premium perfume and scented product brand that is sold at the Gagosian Gallery at the Chelsea neighborhood of New York City.

UNEXPECTED provides viewers the realization that the atmosphere and space of the gallery is not just merely the environment in which the artwork is displayed. It also reveals how two unrelated objects can become a beautiful and unexpected piece of design.

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