Saehan
NOT JUST LIKE ANY OTHER KIMS
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PLESIER

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Brief: Create a premium food brand targeted to older men who live a luxurious life

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PLESIER is a chocolate brand that is fermented with Marula fruits, which become sweet and generates alcohol content.

The chocolates are fermented in African Zulu pots that were used to serve alcoholic beverages in South Africa. Each variety has its own virtue that is represented by a different African animal and symbol.

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