Saehan
NOT JUST LIKE ANY OTHER KIMS
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MINAM

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Brief: Create a cosmetics brand that contains exotic ingredients found around the world

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"Handsome Man" in the Korean language.

MINAM is a premium hair care line for men that is inspired by K-Beauty. 

The products contain volcanic clay as a core component, an exotic ingredient for cosmetics. It is found in Jeju, a volcanic island, located at the most southern part of the Korean peninsula.

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